Otter Intelligence
Evidence, not guesswork.Campaign performance explained in plain English, with its source, reporting window and limitations visible. Ask what changed and know where the answer came from.
Bad Otter Labs / Product in development
Add Otter Intelligence to your paid advertising.
Meet Bad Otter Ads. A new way to understand your advertising, see what deserves attention and stay in control of what happens next.
Meta-first development is underway. Account connection and subscriptions are not yet available.
BO
OTTER / ADSINTELLIGENCE CONCEPT
PREVIEW01 / CONNECTKnow your accounts
02 / UNDERSTANDFollow the evidence
03 / CONTROLApprove the action
Illustrative workflow only. No live advertising metrics are shown.
The ideaLess noise.
Less noise.
Better decisions.
Advertising dashboards show you numbers. We're building Otter to explain what those numbers mean, what might improve and what should not be changed without a closer look.
Otter Guard
Your budget. Your decision.Proposed campaign edits will need clear previews, spending limits and explicit approval. Automation should never make a budget decision you cannot inspect.
Otter Profit
More than platform ROAS.A planned path to connect advertising with actual business economics, including stock, margins and returns, while being clear about attribution uncertainty.
These are development goals, not currently available paid features. We are starting with a safe, read-only Meta reporting pilot.
Build sequenceMeta first.
Meta first.
Built to go further.
Facebook and Instagram advertising are our first focus. Additional platforms will follow only when the integrations and permissions are ready.
Meta advertising
Read-only Facebook and Instagram campaign reports, account health and evidence-led insights.
Managed decisions
Reviewable recommendations, controlled actions and a record of what changed.
More channels
Google Ads, ecommerce economics and agency capabilities as integrations are approved.
Use Otter your way
One intelligence service. Different ways to ask.
We're designing a Bad Otter dashboard with a built-in Ask Otter experience, alongside an optional connection for customers who prefer using ChatGPT.
Your connected ad accounts, permissions and approval history will stay with Bad Otter. ChatGPT will be an optional interface, not a requirement.
The ChatGPT connection and all advertising integrations are planned, subject to development and platform review.
Interested in the early release?
Better advertising decisions start with better questions.
Bad Otter Ads is taking shape. Tell us what your advertising needs to do, and we'll talk through the pilot and what comes next.
Talk to Bad OtterBad Otter Ads is in development. No advertising account login, live campaign management or paid subscription is available on this page. Bad Otter is not affiliated with Meta or OpenAI.